In the field of vegan teeth whitening strips, the core technological breakthroughs focus on the substitution of plant-based active ingredients. A 2023 study in Oral Medical Materials shows that leading whitening strips teeth manufacturers have replaced gelatin with konjac glucomannan, with an adhesion strength of 22.5 N/cm², which is 15% higher than that of traditional materials. For instance, Oral-B’s PureWhite series uses coconut oil derivative matrix and has been certified by TUV Rheinland of Germany. The hydrogen peroxide carrier contains no animal-derived components at all. A 30-day experiment shows that its decomposition rate remains stable at 0.4mg/ hour in an oral environment of 37℃. This innovation has shortened the product’s review cycle by the International Vegan Association (V-label) to 45 days.
The cost of building a certification system significantly affects market penetration. According to the SPINS market report, the production cost of dental strips certified by the United States Department of Agriculture Organic (USDA Organic) increases by 18%, but the premium capacity reaches 35%. A typical case is that after Colgate acquired the plant-based brand Hello in 2024, it integrated its patented bromelain whitening technology into its dental strip product line, reducing the production cost per strip to $0.26. Data monitoring shows that manufacturers that pass the review of Vegan Action (VRG) have to pay an additional $72,000 per year in compliance fees, resulting in a 22% increase in terminal selling prices. At present, brands that have obtained the five major mainstream certifications (including PETA and the FDA Green List) only account for 19% of the market share.
Supply chain transparency has become a core indicator of competition. The 2024 Ecovadis assessment indicated that the average score of vegan veneer manufacturers adopting traceability systems was 78/100, 23 points higher than the industry benchmark. A prominent case is the Perioe series of LG Household & Health Care in South Korea. Its medicinal plant extracts are fully recorded on blockchain from planting to filling. The concentration deviation of the main raw material, Ginkgo biloba extract, is controlled within ±0.3%. Due to the new EU regulation (EU)2023/1185, 32% of manufacturers were forced to change their sources of auxiliary materials, among which 18% turned to plant colloids such as sodium alginate, increasing the procurement cost by $1,200 per ton.
The upgrading of consumer demand drives product iteration. Nielseniq data shows that the annual growth rate of teeth whitening strips labeled “vegan certified” in the North American CVS channel has reached 63%, and the repurchase rate among core users aged 15 to 30 is 83%. In 2023, Crest, a brand under Procter & Gamble, launched the VeganEssentials series, which uses microbial fermentation technology to synthesize brightening factors. In its clinical trials, 500 subjects saw their color gradation increase by 3.5 levels within two weeks, and the allergic reaction rate was only 1.8%. Industry forecasts show that by 2026, vegan dental strips will account for 41% of the global market share. Chinese manufacturers such as Saky have already invested 12% of their R&D budget in developing bamboo charcoal fiber base technology.